The field of chemical regulation is experiencing a shift from risk-based approaches to preventative ones. Initiatives in the European Union (REACH) and California (Safer Consumer Products) are leading the way for such prevention-based regulation. A recent IEAM paper proposes integrating predictive toxicology into Alternatives Analysis, to expedite the process and foster a more rapid and defensible decision when identifying the most environmentally friendly chemical for a given application. Lead author Tim Malloy outlines ways to achieve the integration. Access the article in the September 2017 issue of IEAM.